In e-commerce, social proof is everything, and reviews are one of the most powerful ways to build trust with customers. At GetReviews, we've seen an increasing number of brands starting to sell on TikTok Shop, diversifying their retail channels, and expanding outside Amazon and Shopify. Due to this trend, we added TikTok Shop as a native marketplace to help get brands collect more reviews.
Positive reviews can help you rank higher in search results, encourage more users to make purchases and provide valuable feedback to improve your products.
We'll explore some of the most effective ways to encourage customers to leave reviews on your TikTok Shop.
How to Get More Reviews on TikTok Shop
1. Provide a Seamless Shopping Experience
Customers are more likely to leave a review if they've had a smooth and enjoyable experience with your shop. Start by ensuring that your entire purchasing process from browsing to checkout to delivery is quick, easy, and free of hiccups. This includes:
- Clear product descriptions
- Accurate images
- Reliable shipping and delivery times
- Prompt customer support
2. Use Package Inserts
Place a package insert inside your product packaging with a simple QR code that customers can scan, then be redirected to your TikTok Shop to leave a review. Here comes GetReviews, we provide the funnel technology that allows customers to leave you a review on TikTok Shop once they scan the QR code.
If you'd like to learn more, schedule a demo call with our team here.
You can also offer an incentive in exchange for an honest review. Incentives can be something like a small discount for their next purchase, a free gift, etc.
Make sure to emphasize that reviews should be honest. You're not looking to buy positive feedback - you want genuine reviews, which helps build authenticity and trust.
3. Follow up with customers after purchase
If you integrated your TikTok Shop with Shopify or Salesforce, you should have access to your customer's contact information. After your customers receive their orders, follow up with a friendly message thanking them for their purchase and asking for feedback. You can use automated tools such as Klaviyo or direct messages to nudge them without being too pushy.
4. Highlight customer reviews in your content
Celebrate the reviews you receive by incorporating them into your TikTok content. This could involve:
- Video testimonials: create short TikTok videos featuring satisfied customers' reviews. These could be snippets of text reviews.
- Before and after transformations: encourage customers to show the transformation they've experienced with your products and tag your shop in their TikTok.
Remember, gathering reviews is a long-term strategy that requires consistency and dedication. Start implementing these strategies today and you'll soon see the benefits of a review-rich TikTok Shop!
