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Compliance · Amazon Insert Card Rules
Insert cards remain one of the most effective ways to engage customers after delivery.
However, insert cards must be designed carefully to avoid creating compliance concerns.
The safest insert strategies focus on customer education, support access, honest feedback, product experience, and transparent review requests. For implementation details, see Amazon insert cards.
Avoid insert strategies that:
Good insert cards often include:
The goal should be improving customer experience — not manipulating reviews. See also QR code compliance.
Insert cards are not prohibited. The wording and the page customers land on after scanning a QR code are what determine whether the flow is compliant.
Incentives are allowed as long as they are not conditioned on leaving a review or leaving a positive review. See compliant incentives.
FTC Review Rules
Learn how FTC review rules apply to ecommerce brands, incentives, review requests, QR c...
Review Gating
Learn what review gating is, why it creates compliance concerns, and how ecommerce bran...
QR Code Compliance
Learn how QR codes can be used compliantly in Amazon insert cards and post-purchase rev...
Compliant Incentives
Learn how ecommerce brands can handle incentives, giveaways, coupons, and post-purchase...
Compliant Funnel Examples
See examples of compliant QR code review funnels, post-purchase surveys, and customer s...
Risky Funnel Examples
Learn examples of review funnel structures that may create compliance concerns with Ama...
Amazon Review Compliance Guide
The full overview of Amazon and FTC review rules for sellers.
Why Customers Leave Negative Reviews
Most negative reviews start with unresolved support — not bad products.
How GetReviews Helps
GetReviews.ai is built around compliant review collection — no review gating, no conditional incentives, no selective routing. Every survey flow presents consistent options to all customers. Learn more about our Amazon review collection platform, our Compliance Center, or book a demo to see how it works.
Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.
QR code review flows, post-purchase surveys, customer support routing, and Amazon Request a Review automation — all built for compliance.
© 2026 GetReviews.ai | All rights reserved.
GetReviews.ai is in no way affiliated with Amazon, Inc. or any of its subsidiaries.