Compliance · QR Code Compliance
Are QR Codes Allowed on Amazon?
Compliant QR code review funnels should focus on customer support, product education, honest feedback, and transparent review access — not selective review filtering.
How Brands Use QR Codes
Ecommerce brands commonly use QR codes for:
- setup instructions
- product education
- customer support
- troubleshooting
- warranty registration
- post-purchase surveys
- honest review requests
QR codes can significantly improve post-purchase customer experience when used properly.
Best Practices for QR Code Funnels
A compliant QR flow should:
- allow all customers equal access to review options
- avoid filtering customers by rating
- avoid conditioning incentives on reviews
- provide accessible customer support
- focus on customer experience improvement
For insert-card design, see Amazon insert card rules.
Frequently Asked Questions
Are QR codes against Amazon policy?
No. QR codes are not prohibited. The destination page and the flow after the scan are what determine compliance.
Can I send customers to a feedback page after scanning?
Yes, as long as the page gives every customer equal access to leave a public review and does not gate access based on rating or sentiment.
Related Compliance Resources
FTC Review Rules
Learn how FTC review rules apply to ecommerce brands, incentives, review requests, QR c...
Review Gating
Learn what review gating is, why it creates compliance concerns, and how ecommerce bran...
Amazon Insert Card Rules
Learn Amazon insert card best practices, compliance considerations, QR code usage, and ...
Compliant Incentives
Learn how ecommerce brands can handle incentives, giveaways, coupons, and post-purchase...
Compliant Funnel Examples
See examples of compliant QR code review funnels, post-purchase surveys, and customer s...
Risky Funnel Examples
Learn examples of review funnel structures that may create compliance concerns with Ama...
Amazon Review Compliance Guide
The full overview of Amazon and FTC review rules for sellers.
Why Customers Leave Negative Reviews
Most negative reviews start with unresolved support — not bad products.
How GetReviews Helps
GetReviews.ai is built around compliant review collection — no review gating, no conditional incentives, no selective routing. Every survey flow presents consistent options to all customers. Learn more about our Amazon review collection platform, our Compliance Center, or book a demo to see how it works.
Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.
Collect More Reviews the Compliant Way
QR code review flows, post-purchase surveys, customer support routing, and Amazon Request a Review automation — all built for compliance.
