Compliance · Compliant Funnel Examples
Examples of Compliant Review Funnels
A compliant post-purchase funnel gives every customer the same access to leave a review, contact support, and engage with the brand.
Below is a simple example of what that flow looks like in practice.
Example Funnel
Customer receives package → scans QR code → views support and feedback options → can contact support or leave an honest review → any offer remains available regardless of review submission.
Why This Structure Matters
This type of flow focuses on:
- customer experience
- transparency
- support accessibility
- honest feedback
Rather than filtering customers. See the opposite pattern on the risky funnel examples page.
Frequently Asked Questions
Can I still route unhappy customers to support?
Yes. Offering support is fine — and helpful. The concern arises only when the public review option is hidden from unhappy customers while remaining visible to happy ones.
Related Compliance Resources
FTC Review Rules
Learn how FTC review rules apply to ecommerce brands, incentives, review requests, QR c...
Review Gating
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Amazon Insert Card Rules
Learn Amazon insert card best practices, compliance considerations, QR code usage, and ...
QR Code Compliance
Learn how QR codes can be used compliantly in Amazon insert cards and post-purchase rev...
Compliant Incentives
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Risky Funnel Examples
Learn examples of review funnel structures that may create compliance concerns with Ama...
Amazon Review Compliance Guide
The full overview of Amazon and FTC review rules for sellers.
Why Customers Leave Negative Reviews
Most negative reviews start with unresolved support — not bad products.
How GetReviews Helps
GetReviews.ai is built around compliant review collection — no review gating, no conditional incentives, no selective routing. Every survey flow presents consistent options to all customers. Learn more about our Amazon review collection platform, our Compliance Center, or book a demo to see how it works.
Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.
Collect More Reviews the Compliant Way
QR code review flows, post-purchase surveys, customer support routing, and Amazon Request a Review automation — all built for compliance.
