Compliance · Support vs Suppression

Customer Support vs Review Suppression

Helping customers solve problems is a normal and important part of ecommerce.

Strong customer support should not be confused with suppressing reviews.

The important distinction is whether customers still have equal access to leave honest public feedback.

What Good Support Looks Like

Good post-purchase support includes:

  • troubleshooting help
  • replacements
  • refunds
  • shipping assistance
  • educational resources
  • setup guidance

These improve customer experience naturally. Many would-be negative reviews never happen when support resolves the issue first — see why customers leave negative reviews.

What Review Suppression Looks Like

Review suppression concerns may arise when brands:

  • hide review options
  • pressure customers not to leave reviews
  • selectively redirect unhappy customers
  • attempt to manipulate public sentiment

Frequently Asked Questions

Can I ask an unhappy customer to contact support instead of leaving a review?

You can offer support — but you cannot remove or hide the public review option for that customer. Both paths should remain available.

Related Compliance Resources

How GetReviews Helps

GetReviews.ai is built around compliant review collection — no review gating, no conditional incentives, no selective routing. Every survey flow presents consistent options to all customers. Learn more about our Amazon review collection platform, our Compliance Center, or book a demo to see how it works.

Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.

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QR code review flows, post-purchase surveys, customer support routing, and Amazon Request a Review automation — all built for compliance.

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