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Compliance · Compliant Incentives
Many ecommerce brands use giveaways, discount codes, warranty registration, loyalty offers, educational downloads, and bonus content as part of their post-purchase experience.
The key compliance consideration is ensuring offers are not conditioned on leaving a review.
Customers should not be required to leave a review to:
Offers should be tied to engagement or participation — not review submission.
Safe framing: a reward tied to feedback, engagement, or warranty registration, regardless of sentiment.
Risky framing: a reward only for leaving a positive review, or only when the customer rates the product highly. This is the kind of selective publishing the FTC targets.
An offer should not be conditioned on the review itself, and especially not on a positive review. Tying the offer to engagement (feedback, warranty registration, signup) rather than a public review is the compliant approach.
Yes — as long as entry is open to all customers regardless of how they rate the product, and submitting a public review is not required to enter.
FTC Review Rules
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Review Gating
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Amazon Insert Card Rules
Learn Amazon insert card best practices, compliance considerations, QR code usage, and ...
QR Code Compliance
Learn how QR codes can be used compliantly in Amazon insert cards and post-purchase rev...
Compliant Funnel Examples
See examples of compliant QR code review funnels, post-purchase surveys, and customer s...
Risky Funnel Examples
Learn examples of review funnel structures that may create compliance concerns with Ama...
Amazon Review Compliance Guide
The full overview of Amazon and FTC review rules for sellers.
Why Customers Leave Negative Reviews
Most negative reviews start with unresolved support — not bad products.
How GetReviews Helps
GetReviews.ai is built around compliant review collection — no review gating, no conditional incentives, no selective routing. Every survey flow presents consistent options to all customers. Learn more about our Amazon review collection platform, our Compliance Center, or book a demo to see how it works.
Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.
QR code review flows, post-purchase surveys, customer support routing, and Amazon Request a Review automation — all built for compliance.
© 2026 GetReviews.ai | All rights reserved.
GetReviews.ai is in no way affiliated with Amazon, Inc. or any of its subsidiaries.