Product
Compliance
Compare
Resources
Industries
© 2026 GetReviews.ai | All rights reserved.
GetReviews.ai is in no way affiliated with Amazon, Inc. or any of its subsidiaries.
Compliance · FTC Review Rules
The Federal Trade Commission (FTC) has increased focus on online reviews, endorsements, incentives, and deceptive feedback practices.
For ecommerce brands, understanding FTC review rules is critical when building post-purchase review systems.
The FTC's goal is to ensure consumers see authentic, unbiased feedback instead of manipulated or misleading reviews.
FTC review guidance generally focuses on:
The core principle is transparency. Consumers should be able to trust that reviews reflect honest customer experiences.
Review gating is the practice of selectively asking happy customers for public reviews while discouraging dissatisfied customers from leaving reviews.
Examples may include:
This type of selective review flow can create compliance concerns. Learn more on our dedicated review gating page.
Brands should focus on:
The goal should be helping customers — not filtering them. For Amazon-specific guidance, see our Amazon review compliance guide.
Incentives should not be conditioned on leaving a review or leaving a positive review. See compliant incentives for examples.
Selective review requests based on customer sentiment may create compliance concerns.
QR codes themselves are not inherently problematic. Compliance depends on how the review flow is structured. See our QR code compliance guide.
Review Gating
Learn what review gating is, why it creates compliance concerns, and how ecommerce bran...
Amazon Insert Card Rules
Learn Amazon insert card best practices, compliance considerations, QR code usage, and ...
QR Code Compliance
Learn how QR codes can be used compliantly in Amazon insert cards and post-purchase rev...
Compliant Incentives
Learn how ecommerce brands can handle incentives, giveaways, coupons, and post-purchase...
Compliant Funnel Examples
See examples of compliant QR code review funnels, post-purchase surveys, and customer s...
Risky Funnel Examples
Learn examples of review funnel structures that may create compliance concerns with Ama...
Amazon Review Compliance Guide
The full overview of Amazon and FTC review rules for sellers.
Why Customers Leave Negative Reviews
Most negative reviews start with unresolved support — not bad products.
How GetReviews Helps
GetReviews.ai is built around compliant review collection — no review gating, no conditional incentives, no selective routing. Every survey flow presents consistent options to all customers. Learn more about our Amazon review collection platform, our Compliance Center, or book a demo to see how it works.
Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.
QR code review flows, post-purchase surveys, customer support routing, and Amazon Request a Review automation — all built for compliance.
© 2026 GetReviews.ai | All rights reserved.
GetReviews.ai is in no way affiliated with Amazon, Inc. or any of its subsidiaries.